![]() With the exception of the Mail Online, digital readership is showing significant increases year on year (2017 to 2018) for most newspapers. 75 percent of adults read newspapers online every month and digital platforms boost a newspaper’s print readership by an average of 38 percent. ![]() A market report produced for the News Media Association in 2016 illustrated that reader habits are changing with the digital audiences of many newspapers now larger than print audiences – see data below. Although the variety of different measurement systems for digital audiences in use makes comparisons difficult, it is clear that many newspapers are successfully growing their audiences online. Printed circulation figures are no longer a reliable way of measuring the reach of newspapers due to the rise in readers accessing news via digital platforms. With the exception of the Sunday Telegraph which fell by 16.88 percent, the Sunday broadsheets saw smaller declines of 2.7 percent for the Times and 4.87 percent for the Observer (the Sunday version of the Guardian). Sunday mid-market papers and tabloids fell between 6.45 percent and 19.45 percent. The Times faired best with a decreased circulation of 2.37 percent to 440,558 the Daily Telegraph lost its hold as market leader and was down by 18.4 percent to 385,346 and the Guardian fell by 2.58 percent to 152,714. The picture in the broadsheet market is more mixed, with smaller declines, and the rise of Saturday newspapers at the expense of the once traditionally strong Sunday titles. Circulation of the market leader the Sun is down 7.7 percent to 1,545,594 the Daily Mail is down 11.13 percent to 1,343,142 the Daily Mirror is down 19.55 percent to 583,192 the Daily Star is down 11.61 percent to 391,988 the Express is down 7.08 percent to 364,721. However, this had fallen to 4.7m in 2018.ĪBC figures for the beginning of 2018 show that the downward trend in print readership is affecting the popular (tabloid) and mid-market sectors the most and that the once stable rankings of the broadsheets are in flux. Traditionally Sunday titles have been very popular with a combined circulation in 2015 of 6.16m. ![]() By January 2018 paid circulation had fallen to 5.65m for the main national dailies, and to a total of 8.1m when the circulation of freesheets is included. Adding the freesheets of the Metro, London Evening Standard and City AM adds approximately another 2m to make a total of 11.5m. In 2010 the national papers sold an average of 9.5 m copies each day. Print Circulation has fallen approximately 40 percent between 20. Print newspapers are read by 1 in 4 adults over 15 every day (13.6 million daily) and reach larger audiences weekly (24.9 million) and monthly (30.8 million). The traditionally very strong daily paid circulation of national newspapers has been in steady decline for some time, although online readerships are rising. These changes are indicative of savings associated with print costs rather than any changes in the journalistic values of the papers. Until very recently the Guardian was the odd one out with a ‘Berliner’ size, but changed to tabloid format in 2018. It was closely followed by the Times in 2003. The Independent was the first to break with tradition and reduced the size of the paper to a more manageable ‘compact’ format. Until the early 2000’s all broadsheets were printed in a large format hence the name broadsheet. The mid-market papers of the Daily Mail and Daily Express share a tabloid size with the ‘red-top’ tabloids The Sun, The Daily Mirror, and the Daily Star. National newspapers are typically divided into three sectors which relate to their physical size, as well as the quantity of news, values and quality of content: broadsheet (also known as quality), mid-market, and tabloid. ![]() Seven of these titles publish special editions for Scotland, and these compete with three Scottish dailies. The UK is characterised by a comparatively large national press with 11 national daily newspapers, and 10 Sunday sister titles (this is more than France, Germany and USA).
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